IRM Design Build

IRM is a custom design-build firm that came to us looking for a logo update and fresh website while preserving the recognition earned from more than 25 years of exceptional work. Our goal was to produce a logo with bold confident lines that projects the assurance you can expect working with their team. We ultimately ditched the baroque cursive script and switched from lowercase to all caps. We also called out the lowercase ”i” as a detail in red appearing in both Design and Build to highlight the company’s signature personalized touch.