investigative • creative • iterative
theory (noun | the·o·ry | ˈthē-ə-rē , ˈthir-ē): A set of guiding principles used to analyze facts in relation to one another to inform a course of action.
praxis (noun | prax·is | ˈprak-səs): An idea translated into action through the application of art, knowledge, or skill.
Working with us is like having your own personal creative department. Our goal is to create something memorable and personal with you, for you. We know you have a vision, a mission, a goal – we’re here to help you express yourself in a clear and effective way.
Our process begins with research. During our initial scoping phase, we use a combination of data, qualitative and quantitative, gathered from both primary and secondary sources to develop a complete picture of your organization, market environment, and audience. We work by developing a relationship with your organization first and honing our recommendations through careful testing. There is no theorypraxis look; we draw inspiration from you when creating all of the elements that make up your brand’s identity. Heraclitus said that “change is the only constant” and we believe that embracing the fluidity of the market’s demands is motivating. We adapt and tailor our strategies in real time based on the analytics we collect and our evaluation of your audience’s profile.
Meet Us
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calandra lindstadt, PhD
co-founder
(she/her/hers)
Calandra specializes in data analysis, mixed methods research, and content creation/management. Calandra started out as a personal trainer and yoga instructor before getting her PhD in Advertising at the University of Texas at Austin. She loves to travel and lives for adventures, like riding her bicycle 1,000 miles from Texas to Colorado or hiking into Machu Picchu, Peru. When she isn’t geeking out in the kitchen, she can be found surfing, hiking, biking, camping, doing yoga or anything that gets her moving. -
christian bazán
co-founder
(he/him/his)
Christian entered creative work through feature and documentary filmmaking. The techniques involved in composing narratives are often universal across media and he loves finding the best methods of translating a vision into a concrete experience for others to engage with. His eclectic interests include Krav Maga, drone piloting, tv, film, hiking, biking, and camping. -
colin harrington
cinematographer
(he/him/his)
Colin is a filmmaker based in North Carolina and Texas. He is the cinematographer of the feature documentary SEADRIFT, airing on multiple PBS stations through Reel South, and the KLRU series AUSTIN REVEALED: PIONEERS FROM THE EAST. Colin is co-creator of the digital short series WHEEL LOVE SHOW. He has worked extensively on educational, commercial, and industrial productions with theorypraxis. -
rob lewis, PhD
computational social scientist
(he/him/his)
Rob is a PhD researcher & developer, with practical experience & academic background in entertainment psychology, media theory, cognitive science, full-stack software development, machine learning, and experimental/survey design. He is a specialized data consultant with theorypraxis.